Digital_Marketing_.docx - PART A(60 Imagine that you own a...

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PART A (60 %): Imagine that you own a technology firm that develops CRM solutions for the small and medium sized hotels in South India. You want to target this sector in Chennai and surrounding regions with a digital marketing campaign. You plan to use Google SEO and SEM to reach out to prospective customers actively searching for related issues. In this context, answer the following: a) What are SEO and SEM? How can the firm use SEM and SEO to target the right customers? b) Attached is an excel sheet with a list of keywords that Google keyword planner has made available to you. Use the sheet to suggest which keywords would work best for you and why? What’s your primary logic for picking some of the keywords in the excel sheet? (USE

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