INT 220 Business Brief Template.docx - INT 220 Business...

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INT 220 Business Brief TemplateCourse ProjectOverviewWe have begun to see sales flatten in the domestic market of baseball bats and while we are not losing money, we should explore opportunities for growth. The audience for this brief is leadership at the company regarding expanding into the international market of Germany.Section One: Drivers for Global EntryThere are benefits to expanding into international markets, the first of which is money. While initial costs of expanding into a foreign country will be higher, if the market is well-suited for the expansion and sales increase the costs will be recouped (Dunung 2019). Another benefit to expanding internationally is competition. Adding competitors to international businesses will drive sales, costs, and innovation for the entire market. With increased competition the competitors need to find a way to increase appeal of products over each other (Dunung 2019).A global expansion can have business, societal, and cultural impacts. Some of these impacts include strategic planning, marketing, supply-chain management, and human resources. Strategic planning is typically long-term planning that looks ahead to three or more years. With a global business we must plan for each country that the company is in. This can vary product offerings as well as number of facilities to produce the products if we are not performing well (Dunung 2019). Marketing must be catered to the target markets internationally. We cannot recycle marketing that is used domestically and expect it to be as impactful internationally. We must do market research and determine the best marketing strategy for Germany and cater marketing messages to them. Supply-chain can be disrupted by shipping parts to various countries. If we ship too many raw materials to Germany then we could havea shortage in the United States, and vice versa. We also have to consider local laws in Germany that could result in the entire supply-chain needing to be domestic in Germany. Human Resources will need to be expanded to cover German employees as we cannot expect United States human resources to be advocates and understand German human resource laws.

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