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Unformatted text preview: tories c an produc e 1 50 t o 2 30 doz e n doughnut s p er hour; la rge r fa c tory' s c an produc e 600 0.05 4 0.2 d oz e n doughnut s p er hour S ta nd a lone stores be c omi ng m ore profi ta bl e 0.05 3 0.15 H a s an appa rel l ine for m en, w omen and c hildren, a s w ell a s s e lls 0.01 3 0.03 0.05 4 0.2 We ight 0.06 Rating 2 We igh ted S core 0.12 0.06 0.07 0.03 0.04 0.05 2 2 1 1 1 0.12 0.14 0.03 0.04 0.05 7 8 P oor pe rform a nce in whol esa le s trate gy L a ck of bus ine ss d iversifi ca tion N o m obile orde ring possibl e N ot a n i nte ractive w ebsite H igh manufa c turi ng c osts beca use m anufac ture s a ll equipme nt internally K KD d oes not us e p aid adve rtise me nt s D ifficultie s re orde ring when not a t a s tore that produces d oughnut s 0.04 0.05 2 2 0.08 0.1 9 L e ss focus on m a na gement 0.04 2 0.08 Cre a te d many st ores qui ckly without p rope r s truct ure T otals 0.05 1 2 0.1 2.76 ( 3) (1) ( 1) 9 10 d rink w a re 11 1 2 3 4 5 6 10 ( 4) O ver 76 ye ars o f c onsis te ntly ma ki ng doughnut s ( 1) We aknes ses M istrust in acc ura cy of fi nancia l integrity External Assessment External Assessment: Major Competitors & Their Products Dunkin’ Brands Group, Inc. (DNKN) ◦ Einstein Noah Restaurant Group, Inc. (BAGL) ◦ Coffee, & frozen beverages, doughnuts, bagels, muffins, sandwiches, baked goods, & hard­serve ice cream Coffee, baked goods, bread, salads, sandwiches & desserts Starbucks Corporation (SBUX) ◦...
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