03 3 009 6 approxi mately 4300 hi ghly tra ined

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Unformatted text preview: sence in 23 countries (2) 3 Created "Hot Light" app for Smartphones and de sktops in fiscal 2012 Weight ( 1) 4 Public a nd medi a re lations, product placement, event marketing, community involvement, a nd donations to non-profi t organizations has built a strong corporate reputation and brand a wareness 5 Won governance profe ssional of t he year ( 1) 0.03 3 0.09 6 Approxi mately 4,300 hi ghly tra ined employees (1) 0.05 4 0.2 7 Product transcends cultural barriers 0.05 4 0.2 8 High capacity c apability - s mall f actories can produc e 65 to 110 dozen doughnuts per hour; traditional fa ctories can produce 150 to 230 dozen doughnut s per hour; larger factory' s can produce 600 0.05 4 0.2 0.05 3 0.15 0.01 3 0.03 0.05 4 0.2 Weight 0.06 0.06 0.07 0.03 0.04 0.05 Rating 2 2 2 1 1 1 Weighted Score 0.12 0.12 0.14 0.03 0.04 0.05 0.04 0.05 2 2 0.08 0.1 0.04 2 0.08 0.05 1 2 0.1 2.76 (3) dozen doughnuts per hour (1) 9 Stand a lone stores be coming more profitable 10 Has an apparel line for men, women and children, as well as sells drink ware (4) 11 Over 76 ye ars of c onsistently making doughnuts (1) Weaknesses Mistrust in accuracy of financial integrity Poor performance in wholesale strategy Lack of bus iness diversifi cation No mobile ordering possible Not an intera ctive website High manufa cturing costs because manufacture s all equipment internally 7 KKD does not use paid advertisements 8 Diffi culties re ordering when not at a store that pro...
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This document was uploaded on 03/20/2014 for the course BUSI 492 at Liberty University Duplicate School.

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