07 005 005 1 ogy in w e i ght 2019 countr i mar ke 1

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Unformatted text preview: chis e es . Minimum wa ge c hange s People becoming mor e he a lt hy in f ood e a ti ng chi oc es C os ts f r om Af f or da b l e He a lt h C a r e A ct Having to com pet e with al l t he t he loca l ba ker i es i n t he E ur ope m ar ke ts Dif f e r e f oods ) 0.04 0.03 0.02 0.07 0.05 0.05 1) ogy in W e i ght - 2019 countr i mar ke 1) Sout h and C e ntr a l A m er i ca Fewer t echnological shif t s inf l ue nce i ndus tr y KK D m obile a pp/ game Ability to enhanc e pr oduc ts to me et mor e c ust omer s ' de s i r e s Past r i e s/doughnuts a r e e njoyed in e ver y c ultur e New inte r na tiona l f r a nchise a gr e ement s with f r a nc hisees i n Moscow , 9 1 2 ut ur e t i se me nts ke ting ( 4 5 6 7 8 1 0.06 0.04 2 0.08 0.03 0.02 0.07 0.05 3 1 2 3 0.09 0.02 0.14 0.15 0.05 2 0.1 0.05 3 0.15 Weight 0.05 Rating 2 Weigh ted Score 0.1 0.07 2 0.14 0.06 0.06 0.05 0.07 0.04 0.05 3 2 2 3 3 2 0.18 0.12 0.1 0.21 0.12 0.1 0.05 1 0.05 0.05 2 1 0.1 2.25 Strategy Formulation Strategy Formulation: SWOT Matrix SO Strategy ◦ WO Strategy ◦ Pull out of wholesale and focus more on retail stores (W2, O3) ST Strategy ◦ Take products to more European and South and Central American countries (S7,O3) Joint venture with Dairy Queen (S9, T4) WT Strategy ◦ Increase advertising initiatives via global media (W7, T2) Strategy Formulation: SPACE Matrix Internal Analysis External Analysis Financial Position Stability Position Return o...
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This document was uploaded on 03/20/2014 for the course BUSI 492 at Liberty University Duplicate School.

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