8 internal analysis 6 48 external analysis

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Unformatted text preview: n Investment 4 Demand Variability -5 Leverage 2 -6 Liquidity 6 Technological Changes Price Elasticity of Demand Working Capital 5 -2 Cash Flow 2 Competitive Pressure Barriers to Entry into Market Stability Position Average Financial Position Average 3.8 Internal Analysis -6 -4.8 External Analysis Competitive Position -5 Industry Position Market Share -6 Growth Potential 3 Product Quality -3 4 Customer Loyalty -1 Financial Stability Ease of Entry into Market Technology -4 Capacity Utilization 4 6 Strategy Formulation: SPACE Matrix – Competitive Quadrant Strategy Formulation: BCG Matrix Division 1 - Company Stores 2 - Domestic Franchise 3 - International Franchise 4 - Supply Chain Total Revenues $ 296,494 $ 10,325 $ 24,941 $ 104,083 $ 435,843 Percent Revenues 68.0% 2.4% 5.7% 23.9% 100.0% Profits $ 8,534 $ 5,590 $ 17,387 $ 32,450 $ 63,961 Percent Profits Relative Market Share Industry Growth Rate (%) 13% 0.816 3.42 9% 1.194 3.48 27% 4.281 5.34 51% 0.008 2.84 100% 6.300 15.08 Strategy Formulation: BCG Matrix Strategy Formulation: IE Matri...
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