Kreme critical success factors dunkin donuts weight

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Unformatted text preview: Coffee, tea, sandwiches, baked goods & desserts External Assessment: Direct Competitor Comparison (Krispy Kreme Doughnuts, 2013) External Assessment: Major Competitors Revenue (Gill, 2013) External Assessment: Major Competitors Price Per Share (Gill, 2013) External Assessment: CPM Competitive Profile Matrix (CPM) Krispy Kreme Critical Success Factors Dunkin' Donuts Weight Rating Weighted Score Rating Weighted Score Advertising 0.08 3 0.24 4 0.32 Product Quality 0.1 3 0.3 3 0.3 Price 0.09 3 0.27 3 0.27 Price Competitiveness 0.11 2 0.22 2 0.22 Management 0.1 2 0.2 3 0.3 Employee Retention 0.05 3 0.15 3 0.15 Customer Service 0.07 3 0.21 3 0.21 Financial Position 0.09 3 0.27 3 0.27 Customer Loyalty 0.1 4 0.4 3 0.3 Global Expansion 0.06 3 0.18 4 0.24 Market Share 0.1 3 0.3 3 0.3 Sales Distribution 0.05 2 0.1 3 0.15 Total 1.00 2.84 3.03 External Assessment: PESTLE Political Few, mainly minimum wage changes & employment law changes Energy initiatives – agricultural policies & packaging restrictions Menu mandates (Perkins) ◦ Action to reduce obesity External Assessment: PESTLE Economic Economic Downturn ◦ ◦ ◦ Consumer spending decreases Consumers turn to low budget food choices, & go out to restaurants less often to save money Donuts are non­essential food Increase of in...
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This document was uploaded on 03/20/2014 for the course BUSI 492 at Liberty University Duplicate.

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