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Unformatted text preview: t: Location of KKD’s Operations (Manufacturing, 2013) Internal Assessment: Value Chain Analysis Chart Internal Assessment: KKD’s Website & Facebook Website ◦ ◦ ◦ Information overload, too in­depth Suggest to mimic other international sites Cluttered Too many images, takes long time to load Twitter/Instagram feed covers most of front page Facebook Page ◦ ◦ Better organization of the layout Appealing Internal Assessment: Website & Facebook Comparison with Dunkin Donuts Website ◦ ◦ ◦ ◦ Concise Information can be found within 3 clicks Limited yet strategically placed images Contains link for closest location services Facebook Page ◦ ◦ ◦ ◦ Fun and appealing to customer Effective source of information Contains consumer feedback elements More cluttered than main website Internal Assessment: IFE Matrix ­ Strengths Key Internal Factors Strengths 1 KKD ra ised ove r $30 million for cha ri table organizations and nonprofit causes during fiscal 2013 Rating Weighted Score 0.05 4 0.2 0.06 4 0.24 0.06 4 0.24 0.05 3 0.15 (1) 2 Global pre...
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This document was uploaded on 03/20/2014 for the course BUSI 492 at Liberty University Duplicate School.

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