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Unformatted text preview: .............................29 4.1.1 Case 1 – Data regarding RQ1: How do internal factors influence firm’s choice of international market entry mode?...................................................... 29 4.1.2 Case 1 – Data regarding RQ2: How do external factors influence firm’s choice of international market entry mode?...................................................... 31 4.2 CASE 2 – PURAC .............................................................................................................................32 4.2.1 Case 2 – Data regarding RQ1: How do internal factors influence firm’s choice of international market entry mode?...................................................... 32 4.2.2 Case 2 – Data regarding RQ2: How do external factors influence firm’s choice of international market entry mode?...................................................... 34 5. DATA ANALYSIS .....................................................................................
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