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Unformatted text preview: e of reference, focus on the
factors influencing the company’s choice of entry mode in new markets. The theories on
the subject bring forward three different types of factors, internal, external and the mixed
category. We will only focus on the internal and the external factors, since the mixed
category factors can be included in one or the other of the internal and external factors. 6 INTRODUCTION 1.5 THESIS OUTLINE
This report will be divided in six chapters as shown in figure 1.1: Introduction, Literature
review, Methodology, Data Presentation, Data Analysis and Conclusions and
Implications. The Introduction presents the research area through a background and
problem discussion. It also contains the overall purpose, which leads to the specific
research questions. Finally it clarifies the demarcations and the outline of the thesis. The
second chapter, Literature review, will present the theories connected to the research area
and will lead to the conceptual framework used in this report. The third chapter,
Methodology, will present and motivate the choices we have made regarding research
method. Chapter four, Data Presentation, presents the empirical data...
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This document was uploaded on 03/22/2014.
- Summer '14
- The Land