1 outline of the thesis 7 literature review 2

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Unformatted text preview: collected. In the fifth chapter, Data Analysis, we will compare the empirical data to the conceptual framework in form of a case-analysis. Finally in chapter six, Conclusions and Implications, we will present the findings to the stated research questions and provide recommendations for future research. CHAPTER 1 CHAPTER 6 Introduction Conclusions & Implications CHAPTER 2 CHAPTER 5 Literature Review Data Analysis CHAPTER 3 CHAPTER 4 Methodology Data Presentation Figure 1.1: Outline of the thesis 7 LITERATURE REVIEW 2. LITERATURE REVIEW In the previous chapter we outlined a research area that led to an overall purpose, landing in two research questions. In this chapter an overview of previous studies related to the research area is presented. This chapter will review literature studies related to our first research question regarding the internal factors influence on firm’s choice of international market entry mode and to our second research question regarding the external factors influence on firm’s choice of international market entry mode. Finally, a conceptual framework...
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