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Unformatted text preview: collected. In the fifth
chapter, Data Analysis, we will compare the empirical data to the conceptual framework
in form of a case-analysis. Finally in chapter six, Conclusions and Implications, we will
present the findings to the stated research questions and provide recommendations for
future research. CHAPTER 1 CHAPTER 6 Introduction Conclusions & Implications CHAPTER 2 CHAPTER 5 Literature Review Data Analysis CHAPTER 3 CHAPTER 4 Methodology Data Presentation Figure 1.1: Outline of the thesis 7 LITERATURE REVIEW 2. LITERATURE REVIEW
In the previous chapter we outlined a research area that led to an overall purpose, landing in
two research questions. In this chapter an overview of previous studies related to the research
area is presented. This chapter will review literature studies related to our first research
question regarding the internal factors influence on firm’s choice of international market
entry mode and to our second research question regarding the external factors influence on
firm’s choice of international market entry mode. Finally, a conceptual framework...
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- Summer '14
- The Land