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Unformatted text preview: nt networks affect the choice of market (Bruhno and Schilt, 2001)? Motive Networks Goals Customer
selection Competitors Market Resources Product Management Figure 2.3: Influencing factors in entry mode selection
Source: Adapted from Bruhno & Marco Schilt (2001), p.44 14 LITERATURE REVIEW 2.1.6 Additional theory by Root (1994)
Root (1994) has also summarized the influence of internal factors on the choice of entry mode
as shown in Table 2.1.
TABLE 2.1 Internal factors influencing the Entry Mode Decision
Service- intensive products
Technology intensive products
Low product adaptation
High product adaptation
High commitment Branch/
X X X X X X X X X Source: Adapted from Root, (1994), p.16 2.2 EXTERNAL FACTORS
2.2.1 Theory by Koch (2001)
Koch (2001) states that the following factors are the external, as also seen in Figure 2.1 (page
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This document was uploaded on 03/22/2014.
- Summer '14
- The Land