50 appendixes introduction 1 introduction this

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Unformatted text preview: ICATIONS FOR PRACTITIONERS/MANAGERS ............................................................49 6.5 IMPLICATIONS FOR FUTURE RESARCH.................................................................................49 REFERENCES ............................................................................................................................................50 APPENDIXES INTRODUCTION 1. INTRODUCTION This first chapter is intended to give an introduction through a background to the research area. The background will be followed by the problem discussion, which will lead to the purpose and research questions of this thesis. Finally demarcations will be presented, followed by a layout for the rest of the thesis. 1.1 BACKGROUND Internationalization/Globalization According to Bender and Fish (2000) the world is in an era of globalization, and companies are continuously affected by the competition around the world. Internationalization is necessary because, from a national view, economic isolation has become impossible. Failure to participate in the global marketplace assures declining economic capability of a nation (Czinkota and Ronkainen, 2004)....
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This document was uploaded on 03/22/2014.

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