9 why did the company choose to become international

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Unformatted text preview: , C., & Davies, R. J. (1989). International Marketing Entry and Development: Strategies and management. Hermel Hempstead: Harvester Wheatsheaf. Other sources of information http://www.nordicwater.se (2007-05-31) http://www.lackebywater.se (2007-05-31) http://europa.eu/scadplus/leg/en/lvb/n26026.htm (2007-05-31) 52 APPENDIX 1 Background questions 1. Name and title of the respondent? 2. Who founded the company and when? 3. Company turnover and result? 4. How many employees does the company have? 5. What is the company’s core business? International operations 6. What kind of international market entry modes have the company used to enter international markets? • Direct export (without intermediaries) • Indirect export (with intermediaries) • Licenses • Franchising • Contract production • Sales subsidiaries • Production subsidiaries • Strategic alliances (joint ventures) • Cooperation with other companies 7. How much of the company’s total sales is international (per...
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This document was uploaded on 03/22/2014.

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