Unformatted text preview: tive.
Davidson and Patel (2003) bring up questionnaires, telephone or personal interviews,
observations and documents as data collection methods. In this study, in addition to the
reviewed literature, telephone interviews with the researched companies’ officials will be our
main data collection method.
Documentation is according to Yin (1994) relevant to every case study topic, and is mostly
used to confirm and augment evidence gathered from other sources. The main purpose for
using documentation in this study was to gain background information regarding the internal
and external factors that influence the companies’ choice of foreign market entry mode.
According to Denscombe (2000) documentation often is a great source of finding background
information on a subject to be researched. It was used in the study in order to find background
information on the research subject. There are however possible drawbacks with
documentation as an information source. The researcher has to be aware that documentation
are second hand information and might therefore not always be accurate or o...
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