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Unformatted text preview: 3.2 RESEARCH APPROACH
Denscombe (2000) brings forward two general research approaches, quantitative and
qualitative. The qualitative research is a broad term, which covers a variety of styles of social
research. Foster (1998) states that qualitative research emphasizes processes and meanings
that are not rigorously examined or even measured in terms of quantity, intensity, amount, or
frequency. Qualitative research method is according to Bryman (2001) based mainly on words
as opposed to quantifying when collecting and analyzing data. The author further argues that a
qualitative research strategy is inductive, interpreting and constructive. According to Holme
and Solvang (1997) there are several specific criteria for qualitative methodology such as indepth and description and understanding. Furthermore the authors state that both the
qualitative and quantitative approaches are aimed at creating a better understanding of the
society and to comprehend how individuals, groups and institutions act and influence each
other. Saunders, Lewis and Thornhill (2000) argue that it is possibl...
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This document was uploaded on 03/22/2014.
- Summer '14
- The Land