Unformatted text preview: ivity of making complex
issues understandable by presenting how their component parts connect with theory.
This thesis is exploratory, describing and somewhat also explanatory in the area of internal
and external factors influencing small and medium sized companies’ choice of foreign market
entry mode. The thesis purpose is to gain a greater understanding of the research area, which
makes the thesis exploratory. However, it will also be descriptive as it brings up common
matters, or patterns, within the area of research. Finally, as we will draw some conclusions of
the findings of the research, this thesis will also be somewhat explanatory. Although the thesis
will contain parts of all these three research approaches it will mainly be descriptive. As the
purpose of this study is to gain a gain a greater understanding of a specific phenomena our
research approach will be qualitative. 3.3 RESEARCH STRATEGY
Our research strategy will be an oversight of how we will go about answering the research
questions stated in chapter one. Denscombe (2000) argues that there is no “right” strategy,
when choosing a qualitative research approach, how...
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