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Unformatted text preview: ever, the author argues that some
strategies are more suitable than others when dealing with specific questions. From the five
research strategies stated by Yin (1994): survey, case study, experiment, history and archival
analysis, we have chosen to perform a case study due to its suitability to this thesis. The
author states that a case study is suitable to answer how and why questions and focuses on
contemporary events and does not require control over behavioral events. In addition Eriksson
and Wiedersheim-Paul (2001) highlight that a case study involves investigating few entities
but many variables, which gives an in-depth situational picture. Due to that our research
strives to provide a better understanding of the of impact internal and external factors on
Swedish SME’s choice international market entry strategies we need no control over
behavioral events. We will also focus on contemporary events and due to the fact that both
our research questions starts with how, a multiple case study is the most appropriate researc...
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This document was uploaded on 03/22/2014.
- Summer '14
- The Land