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Market barriers We will on the other hand not use Image support requirements, Global management
efficiency requirements and Popularity of individual MEMs in the overseas market in this
current study, as these are not relevant to the research area.
Hollsensen (2001) brings forward two other external factors, which are Highly competitive
business environment and Forced choice of entry mode. We will not take these under
consideration when conducting our thesis, since both these factors are integrated in Koch’s
(2001) theory of market entry mode selection. Furthermore Root (1994) adds another theory
where he discusses four external factors to consider when choosing market entry mode
selection. Of these four we will focus on:
• • Target country market factors
Target country production factors Home country factors The choice to leave out the fourth factor of Target country environmental factors was made
because environmental factors are as earlier mentioned brought up in previous theo...
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This document was uploaded on 03/22/2014.
- Summer '14
- The Land