LTU-DUPP-07075-SE

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Unformatted text preview: nal factors influencing the Entry Mode Decision Internal Factors: Case one Case two Preferred entry mode Meva Purac Differentiated products X Indirect and Agent /distributor exporting or Branch/ subsidiary exporting Standard products X Equity investment/ production Service- intensive products Service products Technology intensive products X X Licensing Low product adaptation X Indirect and Agent/distributor exporting High product adaptation X Licensing, Branch/ subsidiary exporting or equity investment/production Limited resources Substantial resources X X Branch/ subsidiary exporting or equity investment/production Low commitment X Indirect and Agent /distributor exporting or Licensing High commitment X Branch/ subsidiary exporting or equity investment/production When placing the company in case one in Root’s (1994) table our findings reveled that the company’s products are differentiated and technology intense. Furthermore, the products are highly adaptable and the company has substantial resources and uses mainly low commitment market entry modes. After a compilat...
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This document was uploaded on 03/22/2014.

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