Furthermore we can conclude that the two companies

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Unformatted text preview: rate factor is affecting the choice of which markets to enter, rather than influencing the choice of which way to enter. Furthermore, we found that the market barriers on attractive markets might force the companies to choose a specific entry mode in order to reach the market of interest. In the same way as the industry feasibility/ viability of MEM might force the companies to choose a certain market entry mode, the market barriers will create the need for adapting their choice of market entry mode in order to reach profitability in the market of interest. 47 CONCLUSIONS AND IMPLICATIONS We found that Target country market factors are initially more important for the choice of market than the way to make a market entry. The impact of Target country market factors on the choice of market entry mode occurs only if a specific market is considered desirable enough to enter. Furthermore we can conclude that the two companies avoid the influence of target country production factors on the companies’ choice of market entry mode by using two different strategie...
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