Unformatted text preview: be very large, but only in several years, establishing own manufacturing/
marketing subsidiaries may be the best answer (Koch, 2001).
Image support requirements
In some industries, companies want to build and sustain the image of a leading global supplier
have to be present in leading markets. Some companies may license their inventions to
increase their role as global providers of newest technology, and influence the relevant
industry standards (Koch, 2001).
Global management efficiency requirements
Koch (2001) argues that the increasing involvement in international business raises the
awareness of the limitations of the company’s resources and, sooner or later, results in a redefinition of the company’s global strategy. For some companies choosing a diversified,
multinational mode of operation is the answer, for others – the standardized, global approach
may turn out to be more appropriate from the strategic efficiency point of view. Critical
success factors and companies’ core capabilities must be examined to find the optimal
organizational structure and strategy to follow.
Popularity of individual MEMs in the overseas market
According to Koch (2001) some country markets may show a high popularity level for...
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