This preview shows page 1. Sign up to view the full content.
Unformatted text preview: vidually as both internal and external factors will influence the possibility
to successfully perform a market entry. Use the evaluation and previous experience to
maximize performance and minimize risk. Furthermore, we recommend that no market entry
mode should be excluded due to earlier failures, instead evaluate what went wrong and learn
in order to improve performance. Use international market entry modes strategically to gain
competitive advantages such as being first to a new emerging market. Finally, we recommend
that information regarding current market situation and competitors should be actively
gathered in order to increase the success regarding implementation of market entry mode
strategy. 6.5 IMPLICATIONS FOR FUTURE RESARCH
This research has provided a better understanding of the impact of internal and external
factors on Swedish SMEs’ choice of international market entry strategies. However, it would
be of interest to further investigate the research area in more detail. S...
View Full Document
This document was uploaded on 03/22/2014.
- Summer '14
- The Land