However it would be of interest to further

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Unformatted text preview: vidually as both internal and external factors will influence the possibility to successfully perform a market entry. Use the evaluation and previous experience to maximize performance and minimize risk. Furthermore, we recommend that no market entry mode should be excluded due to earlier failures, instead evaluate what went wrong and learn in order to improve performance. Use international market entry modes strategically to gain competitive advantages such as being first to a new emerging market. Finally, we recommend that information regarding current market situation and competitors should be actively gathered in order to increase the success regarding implementation of market entry mode strategy. 6.5 IMPLICATIONS FOR FUTURE RESARCH This research has provided a better understanding of the impact of internal and external factors on Swedish SMEs’ choice of international market entry strategies. However, it would be of interest to further investigate the research area in more detail. S...
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This document was uploaded on 03/22/2014.

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