However our findings suggest that the company in case

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Unformatted text preview: ernal in his holistic model of the market and Market Entry Mode Selection process (MEMs): industry feasibility/ viability of MEM, characteristics of the overseas country business environment, market growth rate, image support requirements, global management efficiency requirements, popularity of individual MEMs in the overseas market and market barriers. As stated in our conceptual framework we will focus on industry feasibility/ viability of MEM, characteristics of the overseas country business environment, market growth rate and market barriers. Industry feasibility/ viability of MEM With industry feasibility/ viability of MEM, Koch (2001) states that some entry modes may be excluded in some countries because of laws and regulations. The theory is heavily based on target country specific factors such as labor cost, technical know-how dissemination risk, and insufficient level of skill etcetera. However our findings suggest that the company in case one views the laws and regulations as the only specific part of this theory that would apply to them, as all production is performed in Sweden, thus not affecting the researched company. In a...
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