In order to reach the purpose of this thesis the

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Unformatted text preview: Johansson and Vahlne (1977) divided into two main groups, external factors and internal factors. The external consists of determinants regarding the company’s environment while the internal are determined by company specific factors. 1.3 PURPOSE AND RESEARCH QUESTIONS Based on the problem discussion the research purpose of this thesis is to provide a better understanding of the impact of internal and external factors on SMEs’ choice of international market entry strategies. In order to reach the purpose of this thesis the following research questions were developed. RQ 1: How do internal factors influence firm’s choice of international market entry mode? RQ 2: How do external factors influence firm’s choice of international market entry mode? 1.4 DEMARCATIONS There is vast research made in the area of companies choosing entry mode in a foreign market. The majority of the research has been focused on the internationalization process of firms. Our research will, in accordance with our fram...
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