Unformatted text preview: Johansson and
Vahlne (1977) divided into two main groups, external factors and internal factors. The
external consists of determinants regarding the company’s environment while the internal
are determined by company specific factors. 1.3 PURPOSE AND RESEARCH QUESTIONS
Based on the problem discussion the research purpose of this thesis is to provide a better
understanding of the impact of internal and external factors on SMEs’ choice of
international market entry strategies.
In order to reach the purpose of this thesis the following research questions were
RQ 1: How do internal factors influence firm’s choice of international market entry
RQ 2: How do external factors influence firm’s choice of international market entry
mode? 1.4 DEMARCATIONS
There is vast research made in the area of companies choosing entry mode in a foreign
market. The majority of the research has been focused on the internationalization process
of firms. Our research will, in accordance with our fram...
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