Journal of international marketing vol 14 no 4 pp 57

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Unformatted text preview: ang, B. K., (1997), Forskningsmetodik: om kvalitativa och kvantitativa metoder. Second edition. Studentlitteratur, Lund, Sweden. Johanson, J., & Vahlne, J.-E. (1977). The internationalization process of the firm- A model of knowledge development and increasing foreign market commitments. Journal of international Business Studies. No 8 p. 23-32 Johanson, J., & Vahlne. J.-E., (1990). The mechanism of internationalization. International Marketing Review. Vol. 7, No. 4 p. 11-24. Koch, A. J. (2001). Factors influencing market and entry mode selection: Developing the MEMS model. Marketing Intelligence & Planning. Kotler, P., Armstrong, G. (2001). Principles of marketing 9th Ed. Upper Saddle River: Prentice Hall International. P.351-361. Miles, M. B., & Huberman, M.A (1994). Qualitative Data Analysis (2nd Ed.). London: SAGE Publications. Obadia, C., & Vida, I. (2006). Endogenous opportunitism in small and medium-sized enterprises’ foreign subsidiaries: Classification and research...
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