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LTU-DUPP-07075-SE - 2007:075 D-UPPSATS The influence of...

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2007:075 D - U P P S A T S The influence of internal and external factors on entry modes Anna Puljeva Peter Widén Luleå tekniska universitet D-uppsats Marknadsföring Institutionen för Industriell ekonomi och samhällsvetenskap 2007:075 - ISSN: 1402-1552 - ISRN: LTU-DUPP--07/075--SE
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“To say that a company cannot afford to plan an entry strategy is to say that it cannot afford to think systematically about its future in world markets.” (Root, 1994, p.3).
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