Unformatted text preview: and conclusions, as a result, the answers to the
earlier stated research questions will be provided. The findings will be presented jointly with
each research question. Our conclusions will then be presented along with implications for
management, existing theory and finally implications for future research. 6.1 RESEARCH QUESTION 1 – HOW DO INTERNAL FACTORS
INFLUENCE FIRM’S CHOICE OF INTERNATIONAL MARKET ENTRY
After analyzing the data in chapter five we found that the factor company size/ resources
influences the choice of market entry mode as SME’s tend to initiate their internationalization
through export before using more resource intense market entry modes, such as subsidiaries.
This can according to theory be a result of lack of resources (travels and transportation costs),
lack of financial risk tolerance and foreign business experience. Lack of financial resources
can also force the company to use their sales and marketing personnel as a tool for gathering
market information, as opposed to companies with great resources having the possibility to
employ personnel with that speci...
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This document was uploaded on 03/22/2014.
- Summer '14
- The Land