This preview shows page 1. Sign up to view the full content.
Unformatted text preview: heir product rather than adapt their product to the market.
The planning and control within the company has shown to be absolutely crucial for the
company’s success with internationalization. Finally, the employee motivation and ability for
international engagement is high, since it has been a clearly stated part of the company’s
strategy for many years. 32 EMPIRICAL DATA
Regarding the company’s choice of international market entry mode the respondent views
time to market to be a factor that is hard to assess and that is usually takes longer than
foreseen, but is not seriously affecting the company’s choice of entry mode. Purac sees the
greatest risk lies in failure to secure payment rather than high investment involvement due to
the strategy of continue the internationalization through project to project. Long- term goals
are also considered very important since the future is hard to predict, and there has to be a
long- term market for their product to successfully establish a local subsidiary in a specific
geographical market. The remaining internal factors (resources, flexibility, return on
View Full Document
This document was uploaded on 03/22/2014.
- Summer '14
- The Land