Unformatted text preview: espondent
state that trade barriers is the most important factor as they usually work through foreign
distributors. The trade barriers’, make them adapt their way of reaching the target country to
avoid penalty duties in the target country, for example in Brazil. The remaining external
factors (geographical distance, social and cultural differences, laws and regulations,
infrastructure, exchange rate stability, knowledge and information about the market, political
stability, tax advantages, market size and growth rate, competition and uncertainty to access
demand) are not considered to be of great importance as the company most often enters the
market through cooperation with a sales agent in the target country, which then handles these
factors without Meva’s involvement.
Meva’s strategy when it comes to markets with high growth rate is to try to gain the so called
“first mover advantage”. This is performed by determining which markets will reach high
growth rate and establishing their presence in these types of markets before it occurs.
Meva does not have any restrictio...
View Full Document