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Unformatted text preview: e sure that they had, or could get, the data regarding their
respective company’s internal and external factors influencing their foreign market entry
mode that we needed for this thesis. 25 METHODOLOGY 3.5 SAMPLE SELECTION
According to Yin (1994) it is essential to find relevant and manageable samples to collect
empirical data from. The author further states that a single case study has the opportunity to
include subunits of analyses, which leads to a better insight through a more complex design.
Further Saunders et. al. (2000) state that non-probability sampling is best used in case studies,
which is when a deeper understanding of a problem is required. Non-probability sampling can
be conducted through judgment, quota, convenience and probability. In this thesis we have
chosen to use non-probability sampling, through convenience sampling, in order for us to
collect the relevant sample. As stated earlier the aim of this thesis is to perform a multiple
case study and for this thesis the sample selection will be based on the following criteria:
• Swedish small and medium sized company
Heavily dependent on internatio...
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This document was uploaded on 03/22/2014.
- Summer '14
- The Land