Unformatted text preview: stablished, it has been because local sales agents have gone
bankrupt and Meva has then taken over their organization. By taking over an already existing
organization the demanded investment is not as great as developing an entirely new sales
subsidiary. Koch’s (2001) theory were further verified in case two, as the company according
to the respondent use several different market entry modes, although direct export and
cooperation with other companies are preferred, subsidiaries only occurs in a few countries
with favorable target country conditions.
Management risk attitudes
Koch (2001) state that management risk attitudes depend on the level to which the company
will accept various international business risks, the company’s financial situation, its strategic
options, the competitiveness of its competitive environment and its relevant experience. Our
findings show that in case one the company shows a positive result but according to the
respondent the management attitude toward risk is to play it safe which contradicts Koch’s
(2001) theory. Furthermore, the company is case one cons...
View Full Document