Resources are always a critical issue since it is

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Unformatted text preview: s product range), which opens up because of the increasing strive to decrease the dependency of fossil fuel. 4.2.1 Case 2 – Data regarding RQ1: How do internal factors influence firm’s choice of international market entry mode? When entering new international markets there are several internal factors of importance, which according to the respondent, all affects the company to a various degree. The internal factor of knowledge is of great importance since the company has to know how to conduct business in an international environment. According to the respondent knowledge it is also a part of their competitive advantage as well as management ability, flexibility and dedication meaning that the company posses these factors and that they thereby affects the company’s choice of international markets. Resources are always a critical issue, since it is impossible for the company to finish a project without sufficient resources, even though every project should be financially viable. Regarding product adaptation the respondent state that the company tries to find suitable markets for t...
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This document was uploaded on 03/22/2014.

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