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Unformatted text preview: ddition, our findings in case one revealed that laws and regulations are regarded as a
important factor, because of the company’s customer base, is to a great extent consistent of
municipals and governments, which have special rules regarding trade-agreements, which
affects the choice of market entry mode. These findings verify the theory brought forward by
Koch (2001). Furthermore our findings in case two revealed that Industry feasibility/ viability
of MEM is important for the company as well as established legal system are crucial in order
for Purac to consider establishment that involves company recourses, further enhancing the
support for theory argued by Koch (2001).
Characteristics of the overseas country business environment
Koch (2001) argues that depending on which characteristics there are on the overseas country
business environment, it will influence the company’s choice of entry mode. Similarities and
volatility of general business regulation/practices, business infrastructure and supporting
industries levels of development are amongst those...
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This document was uploaded on 03/22/2014.
- Summer '14
- The Land