Unformatted text preview: ue of determining if a study’s findings are possible to generalize beyond the
immediate case study.
In this thesis we have used triangulation. The components of this triangulation consist of our
data collection methods as documentation and telephone interviews. In addition, several
fellow individuals have viewed the interview guide, in order to ensure the comprehensibility
of the questions and the appointed supervisor has also approved it. The interview guide was
then sent to the respondents in order to make sure that they had, or could get, the data
regarding their respective company’s internal and external factors influencing their foreign
market entry mode that we needed for this thesis. The interviews were made by both
researchers via speaker telephone as to avoid individual interpretations of the respondents’
answers. In addition, both researchers took notes and the interviews were recorded in order to
avoid misinterpretations. No major generalizations will be drawn of this thesis as the research
is performed and strictly limited to Swedish SME’s in the industrial water processing
appliance industry and we have also stated some implications for further research in the end
of this thesis. 3.7.2 Re...
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This document was uploaded on 03/22/2014.
- Summer '14
- The Land