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The respondent also states that there has to be a

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Unformatted text preview: as locally oriented as possible without losing control and decision power from the headquarters in Sweden. 4.2.2 Case 2 – Data regarding RQ2: How do external factors influence firm’s choice of international market entry mode? When choosing how to enter an international market, Purac considers the geographic distance being an important issue because of both time difference and transportation distance. Even though, it has become of less importance, due to the high degree of internationalization in the society today. The social and cultural differences are regarded not so important, although the respondent feels that it might be easier to conduct business in the Scandinavian countries as the company has a greater knowledge of the countries social and cultural values due to the closeness, both geographically and socially/culturally. The respondent also states that there has to be a well-established legal system for them to consider establishment that involves company resources. The infrastructure is of great importance due to availability...
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