Unformatted text preview: as locally oriented as possible without losing
control and decision power from the headquarters in Sweden. 4.2.2 Case 2 – Data regarding RQ2: How do external factors influence
firm’s choice of international market entry mode?
When choosing how to enter an international market, Purac considers the geographic distance
being an important issue because of both time difference and transportation distance. Even
though, it has become of less importance, due to the high degree of internationalization in the
society today. The social and cultural differences are regarded not so important, although the
respondent feels that it might be easier to conduct business in the Scandinavian countries as
the company has a greater knowledge of the countries social and cultural values due to the
closeness, both geographically and socially/culturally. The respondent also states that there
has to be a well-established legal system for them to consider establishment that involves
company resources. The infrastructure is of great importance due to availability...
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