These findings verify the theory brought forward by

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Unformatted text preview: characteristics, which would normally attract the attention of potential entrants into a foreign market. Our findings in case one revealed that a developed and functional infrastructure is essential for the company’s choice of international market, which indirectly affects the choice of market entry mode. Even though the infrastructure is of importance, the company in case one does not gather information about the characteristics of the overseas country business environment, which contradicts the theory argued by Koch (2001). Furthermore our findings in case two revealed that the company views it as important to know the characteristics of the overseas country business environment in order to assess the possibilities of a successful market entry. When conducting this assessment the infrastructure is of great importance as it is a necessity for enabling the transportation of both products and personnel. These findings verify the theory brought forward by Koch (2001). Market growth rate According to Koch (2001) market growth rate can be expe...
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This document was uploaded on 03/22/2014.

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