Unformatted text preview: characteristics, which would normally
attract the attention of potential entrants into a foreign market. Our findings in case one
revealed that a developed and functional infrastructure is essential for the company’s choice
of international market, which indirectly affects the choice of market entry mode. Even
though the infrastructure is of importance, the company in case one does not gather
information about the characteristics of the overseas country business environment, which
contradicts the theory argued by Koch (2001). Furthermore our findings in case two revealed
that the company views it as important to know the characteristics of the overseas country
business environment in order to assess the possibilities of a successful market entry. When
conducting this assessment the infrastructure is of great importance as it is a necessity for
enabling the transportation of both products and personnel. These findings verify the theory
brought forward by Koch (2001).
Market growth rate
According to Koch (2001) market growth rate can be expe...
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