This preview shows page 1. Sign up to view the full content.
Unformatted text preview: eir water multiple times, which
generates demand for effective waste water treatment facilities.
Today, Meva has annually sales in 45 countries and the total number of nations sold, to at
least once, is 68. The company’s future goals with their extended international operations are
currently focused on increasing sales in former Soviet and east European states such as:
Russia, Belarus and Ukraine. As an example the company has received orders from both
Azerbaijan and Kazakhstan. They also strive to increase their sales in South-America, which
is hard because of the trade barriers (i.e. penalty duties). When entering a new international
market, it is of great importance for Meva that the infrastructure is well developed. They also
strive for first mover advantage and avoid entering mature markets. 4.1.1 Case 1 – Data regarding RQ1: How do internal factors influence
firm’s choice of international market entry mode?
The single most important internal factor is the management’s ability, flexibility and
dedication, since it is the management’s responsibility to lead the company through all
possible hurdles when entering a new international market. The knowl...
View Full Document
This document was uploaded on 03/22/2014.
- Summer '14
- The Land