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Unformatted text preview: ment in a new international
Purac considers themselves as market leaders and their main national competition to be
Malmberg Water AB and VA-ingenjörerna, furthermore they consider their main international
competitors to be Veolia and Degrémont, two large French companies. Purac does not gather
any information about how these, or their other, competitors enter new international markets.
However, although it is not a clearly stated strategy they do get some information through
various business contacts. When entering a new international market, the goal is to continue
to win projects and finish them, this hopefully creates a basis for establishment of subsidiaries
in that particular market.
Purac does not consider return on investment to be very important, since every project is
supposed to be financially viable. This is also true for the profit target factor as it is supposed
to already be met due to the earlier mentioned strategy that every project brings profit. The
Establishment time however is according to the respondent very important, since the
company’s objective is to grow internation...
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This document was uploaded on 03/22/2014.
- Summer '14
- The Land