Unformatted text preview: roblem area with already existing theories or information. The
goal with this type of research is to develop careful descriptions of different patterns that were
suspected in the exploratory research. Finally, according to Yin (1994), explanatory research
explains the causal relationships between cause and effect. Moreover, Denscombe (2000)
argues that the aim of explanatory research is to develop a theory in order to explain the
empirical generalization developed in the descriptive stage.
Bearing these criteria in mind, we can define our study as being mainly descriptive, however
it will also be exploratory and to some extent explanatory. This is based on the purpose of this
thesis being to provide a better understanding of the of impact internal and external factors on
Swedish SME’s choice international market entry strategies. In order to find answers to our
research questions we will have to explore the thesis topic and in the end of this thesis we will
also begin to explain the research area. 23 METHODOLOGY...
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