Two research questions were constructed and in order

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Unformatted text preview: f entering a market to the costs, market barriers, business culture and political climate to reach the target country. The great amount of varying external factors that could influence a company’s choice of market entry mode, will make it hard to pass judgment of right or wrong regarding which way to enter a new international market. There is according to our findings a thin difference between when to use a specific entry mode or not. The conclusion drawn from this is that the external factors will always exist and there is little the companies can do to eliminate the effects of these factors, therefore they have to adjust their own behavior rather than trying to change the way of the world. 6.3 IMPLICATIONS FOR THEORY The purpose of this study was to provide a better understanding of the impact of internal and external factors on Swedish SMEs’ choice of international market entry strategies. Two research questions were constructed and in order to answer the research questions a literature review was conducted which lead to the development of a conceptual framework. Based on the framework data was collected and analyzed in order to describe and starting to explain the area of research. Although the area of international market e...
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