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Unformatted text preview: f entering a market to the costs, market barriers, business culture and political climate to
reach the target country.
The great amount of varying external factors that could influence a company’s choice of
market entry mode, will make it hard to pass judgment of right or wrong regarding which way
to enter a new international market. There is according to our findings a thin difference
between when to use a specific entry mode or not. The conclusion drawn from this is that the
external factors will always exist and there is little the companies can do to eliminate the
effects of these factors, therefore they have to adjust their own behavior rather than trying to
change the way of the world. 6.3 IMPLICATIONS FOR THEORY
The purpose of this study was to provide a better understanding of the impact of internal and
external factors on Swedish SMEs’ choice of international market entry strategies. Two
research questions were constructed and in order to answer the research questions a literature
review was conducted which lead to the development of a conceptual framework. Based on
the framework data was collected and analyzed in order to describe and starting to explain the
area of research. Although the area of international market e...
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- Summer '14
- The Land