We have chosen not to focus on the risk and

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Unformatted text preview: of control and Calculation methods applied, since these two factors are highly individually varying and difficult to label. Brassington and Pettitt (2000) also brings forward two internal factors that add an additional dimension to the subject, which we will investigate, and these are: • • Speed Payback Furthermore Hollensen (2001) states three internal factors of which we will use only Complexity and Differentiation of the product factor, as it is highly relevant to the chosen industry of this thesis. We have chosen not to focus on the Risk and Flexibility factors, as they are included in earlier mentioned theories. Root’s (1994) theory regarding Product factors and Resource/ Commitment factors will not be used since there are more recent theories published regarding these factors and will be covered with previously mentioned theories. We will however use the theories brought forward by Bruhno and Schilt (2001), who mentions eight internal factors, of which we will consider five, leaving out the product, management and resources factors, since they are already included in earlier mentioned theory. These factors are: • • • • • Motive Goals Strategy 20 Customer relationships Networks LITERATURE REVIEW Bell (1995) brings forward the predomination for exporting as an internal factor, which will not be used, since the chosen firms already have established export channels in their businesses. Finally, Root’s (1994) summarization of internal factors in table 2.1...
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This document was uploaded on 03/22/2014.

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