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Unformatted text preview: of control and Calculation methods applied, since
these two factors are highly individually varying and difficult to label.
Brassington and Pettitt (2000) also brings forward two internal factors that add an additional
dimension to the subject, which we will investigate, and these are:
• • Speed Payback Furthermore Hollensen (2001) states three internal factors of which we will use only
Complexity and Differentiation of the product factor, as it is highly relevant to the chosen
industry of this thesis. We have chosen not to focus on the Risk and Flexibility factors, as
they are included in earlier mentioned theories.
Root’s (1994) theory regarding Product factors and Resource/ Commitment factors will not be
used since there are more recent theories published regarding these factors and will be
covered with previously mentioned theories. We will however use the theories brought
forward by Bruhno and Schilt (2001), who mentions eight internal factors, of which we will
consider five, leaving out the product, management and resources factors, since they are
already included in earlier mentioned theory. These factors are:
Strategy 20 Customer relationships
Networks LITERATURE REVIEW
Bell (1995) brings forward the predomination for exporting as an internal factor, which will
not be used, since the chosen firms already have established export channels in their
businesses. Finally, Root’s (1994) summarization of internal factors in table 2.1...
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This document was uploaded on 03/22/2014.
- Summer '14
- The Land