When choosing an international market entry mode

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: fic purpose, thus the understanding of market conditions might be non sufficient. In addition the theory argues that management risk attitudes should be less risk averse when being financially successful, but we found that the company size may affect the willingness to subject the company for risk, thus the company management might use less resource committing market entry mode in order to minimize financial risk. Finally, we found that although the companies do not exclude any market entry mode, the companies prefer market entry modes that they have previous experience of, thus experience in using individual MEMs affect the market entry mode decision. As long as a specific entry mode does not result in total failure, the decision to use this particular entry mode will not be evaluated, and thereby not being confirmed as the best way of entering a market. When choosing an international market entry mode payback should affect the decision, according to theory, however the companies do not co...
View Full Document

This document was uploaded on 03/22/2014.

Ask a homework question - tutors are online