When entering a new international market there are no

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Unformatted text preview: ny US Filter. Additionally there are approximately 40 small local companies that reproduce Meva’s products. Finally there is also a Swedish firm, Hydro Press, which is lead by two of the former partners of Meva that the respondent considers to be a competitor. Meva does not actively gather any information about how these competitors enter a new international market. However, they are aware that there are great similarities in the way Meva and their competitors enter new international markets. The goal for Meva, when entering a new international market, is to establish a market within three to five years. It is not necessary for the market to be profitable, however, by the second year it is supposed to be well established and have continuous sales. When entering a new international market there are no stated market share targets and the company does not consider return on investment being of great importance. Profit targets and establishment time, on the other hand, is of great importance as the respondent says that “we are in business to make money”. Regarding the internationalization and entering new markets, Meva has succeeded very well with two exceptions, the people’s Republic of China and the USA. The reason for...
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This document was uploaded on 03/22/2014.

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