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Unformatted text preview: edge is fundamental
factor as it creates the base from which the management makes decisions regarding
international market entries. The factor of competitive advantages is more or less neglected by
the respondents company, the main reason for this is, according to the respondent, that Meva
29 EMPIRICAL DATA
is the market leader in their segment and thereby create their own terms of competition. The
remaining internal factors stated regarding the influence on the company’s choice of
international markets (resources, product adaptation, planning and control within the
company and employee motivation and ability), are considered of less importance as the
respondent views them as a part of management ability, flexibility and dedication.
When it comes to the company’s choice of international market entry mode the respondent
views all the internal factors as necessary to bear in mind, however, the most important
internal factors are long-term goals, relations and management influence. The remaining
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This document was uploaded on 03/22/2014.
- Summer '14
- The Land