When selecting the objective for market entry modes

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: ntry is vastly researched our findings reveal inconsistencies between the studied theories and our empirical data. These inconsistencies can be viewed as a contribution to existing theory, leading to the conclusion that the area needs further research. We have through this research gained a deeper understanding of the impact of internal and external factors influence of international market entry strategies. 48 CONCLUSIONS AND IMPLICATIONS 6.4 IMPLICATIONS FOR PRACTITIONERS/MANAGERS This research has provided a better understanding of the impact of internal and external factors on Swedish SMEs’ choice of international market entry strategies. We have found that it is important for practitioners/managers to formulate a clear strategy regarding market entry modes, as it is crucial to have clearly stated objectives and a clear view of the current situation when entering a new international market. When selecting the objective for market entry modes it is important to look at both internal and external factors and evaluate every market entry situation indi...
View Full Document

This document was uploaded on 03/22/2014.

Ask a homework question - tutors are online