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Unformatted text preview: ntry is vastly researched our
findings reveal inconsistencies between the studied theories and our empirical data. These
inconsistencies can be viewed as a contribution to existing theory, leading to the conclusion
that the area needs further research. We have through this research gained a deeper
understanding of the impact of internal and external factors influence of international market
entry strategies. 48 CONCLUSIONS AND IMPLICATIONS 6.4 IMPLICATIONS FOR PRACTITIONERS/MANAGERS
This research has provided a better understanding of the impact of internal and external
factors on Swedish SMEs’ choice of international market entry strategies. We have found that
it is important for practitioners/managers to formulate a clear strategy regarding market entry
modes, as it is crucial to have clearly stated objectives and a clear view of the current situation
when entering a new international market. When selecting the objective for market entry
modes it is important to look at both internal and external factors and evaluate every market
entry situation indi...
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This document was uploaded on 03/22/2014.
- Summer '14
- The Land