Abroad licensing x branch subsidiary exporting equity

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Unformatted text preview: al Poor marketing infrastructure Good marketing infrastructure Low production cost High production cost Restrictive import policies Liberal import policies Small geographical distance Great geographical distance Dynamic economy Stagnant economy Exchange rate depreciation Exchange rate appreciation Small cultural distance Great cultural distance Low political risk High political risk External factors (Home country): Large market Small market Low production cost High production cost Strong export promotion Restrictions on investment abroad Licensing X Branch/ Subsidiary Exporting Equity Investment/ Production X X Indirect and Agent/ distributor Exporting Service Contracts X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X Source: Adapted from Root, (1994), p.16 19 X LITERATURE REVIEW 2.3 CONCEPTUAL FRAMEWORK Miles and Huberman (1994) explain conceptual framework as the explanation of the most important elements to be studied in a thesis, the authors also add t...
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This document was uploaded on 03/22/2014.

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