Cost high production cost x x strong export promotion

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Unformatted text preview: orting, investment/ production equity Poor marketing infrastructure Good marketing infrastructure Low production cost High production cost Restrictive import policies Liberal import policies X - X X Indirect and agent/distributor exporting Equity investment/ production X X Small geographical distance X X Great geographical distance X X Dynamic economy Stagnant economy Exchange rate depreciation Exchange rate appreciation X X Indirect and agent/distributor exporting or Branch/ subsidiary exporting Branch/ subsidiary exporting or indirect and agent/distributor exporting Licensing, equity investment/ production or Service contracts Equity investment/ production X X X X Small cultural distance X X Great cultural distance X Low political risk X X External factors (Home country): Large market Small market X X Indirect and agent/distributor exporting or branch/ subsidiary exporting Low production cost High production cost X X Strong export promotion X X Licensing, equity investment/ production or Service contracts Indirect and agent/distributor exporting or branch/ subsidiary exporting...
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