Guide which will be used to answer our research

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Unformatted text preview: on page 15 will be used as a complement to the above mentioned theories since it has a clear connection between the internal factor and the actual choice of market entry mode and these are: • • • • • • • • • • • Differentiated products Standard products Service-intensive products Service products Technology-intensive products Low products adaptation High products adaptation Limited resources Substantial resources Low commitment High commitment The above mentioned internal factors will be used as base for developing the interview guide which will be used to answer our research questions and thereby fulfilling the purpose of this thesis. 2.3.2 Research question 2 - How do external factors influence firm’s choice of international market entry mode? Koch (2001) has developed a holistic model of the market entry mode selection process. Koch mentions seven external factors that influences the choice of entry mode from which we will focus on: • • • • Industry feasibility/ viability of MEM Characteristics of the overseas country business environment Market gr...
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This document was uploaded on 03/22/2014.

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