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will be used as a complement to the above mentioned theories since it has a clear connection
between the internal factor and the actual choice of market entry mode and these are:
• Differentiated products
Low products adaptation High products adaptation
High commitment The above mentioned internal factors will be used as base for developing the interview guide
which will be used to answer our research questions and thereby fulfilling the purpose of this
thesis. 2.3.2 Research question 2 - How do external factors influence firm’s
choice of international market entry mode?
Koch (2001) has developed a holistic model of the market entry mode selection process. Koch
mentions seven external factors that influences the choice of entry mode from which we will
• Industry feasibility/ viability of MEM
Characteristics of the overseas country
business environment Market gr...
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This document was uploaded on 03/22/2014.
- Summer '14
- The Land