Unformatted text preview: as previously published i InfernationalJownal of Research
in Marketing and Technology Forecastingand Social Change, and contributed to
national and international conference roceedings.
The authors would like t thank J ean J. Boddcwyn, Farok J. Contractor, Hubert A. Gatignon, V.
Kumar, Sam= S k i , Rajendra K.Srivastava. and three anonymous reviewers for their comments on
earlier versions. T e authors c ontriuted equally to t i manuscript and are solely responsible fot any
content and remaining errors.
Received: July 1990, Revised: November 1990, February & May 1991; Accepted: June 1991. I 2 JOURNAL OF INTERNATIONAL BUSINESS STUDIES,FIRST QUARTER 1992 difficult to changewithoutconsiderableloss
of timeand money [Root
19871. Entry mode selection is therefore, a very important, if not a critical,
Previous studies in the areas of international trade, industrial organization,
and market imperfections have identified number of factors that influence
the choice of an entry mode for a selected target market. Inte...
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